About the New Bedford Whaling Museum
Annual Report | Careers | Contact | Financials | Leadership | Press & News | Strategic Plan | Venue Rental | Vistas Journal | Volunteer
Mission
The New Bedford Whaling Museum ignites learning through explorations of art, history, science and culture rooted in the stories of people, the region and an international seaport.
Anchored in the story of New Bedford’s whaling industry, the New Bedford Whaling Museum documents and shares the diverse stories of this vibrant maritime region and its people, both bygone and current.
Historically, whaling was an essential economic driver for our port communities and also for a rapidly expanding and industrializing society. The wealth and economic capacity generated by whaling fueled the growth and diversity of the SouthCoast region.
Founded as part of the Old Dartmouth Historical Society in 1903, the Museum’s rich history reveals an intimate relationship with the communities it serves. Motivated by civic pride and a desire to preserve the artifacts and narratives of the region, the Museum was established by a deeply engaged group of citizens “to create and foster an interest in the history” of the area. Today, the Museum plays a critical role as champions for whale preservation and guardians of our heritage and culture.
Through our partnerships and our Collection, the Museum stands as an institution for learning from, teaching about, and reflecting on humans’ collective impact in our community. Our expanding reach as a cultural and scientific leader can be seen in our growing scholarship, research, and increased presentations of fine art. As a compelling destination that anchors a national park and vibrant urban seaport, we encourage exploration of our region’s cultural, artistic, historic, and scientific contributions. A keeper of the region’s collective memory, the Museum preserves a communal story of the many who settled in the “city that lit the world” and of those who keep the light shining brightly today. From abolitionists to immigrants, merchants to whalers, seamstresses to fisherman, and artists to environmentalists, the New Bedford Whaling Museum boldly weaves their narratives together, inviting visitors to examine complex and sometimes difficult topics that are shaped by our past, remain critical today, and inform a sustainable future.
NEW BEDFORD WHALING MUSEUM 2020–2025 STRATEGIC PLAN
Welcome
Visits to the museum are engaging, rewarding, accessible, comfortable and fun for all
- Create a space and feeling that actively invites all visitors to participate in a dynamic, customized and engaging experience
- Represent our community and express that through a commitment to Diversity, Equity, Accessibility and Inclusion (DEAI)
- Position the museum widely with an identity that is clear and compelling
- Increase family engagement with programs and spaces designed to meet interests and needs
Engage
Stimulate audiences, mobilize community conversations and create meaningful connections to the museum and its content
- Create inclusive, accessible, and exciting opportunities and programs for all audiences and our community
- Design unparalleled exhibitions, education and programs for all to broaden our reach in art, history, science and culture
- Increase platform related to environmental stewardship and other critical issues
- Expand digital engagement
Steward
Collections are expertly cared for, safeguarded for future and shared widely with audiences to inspire deeper learning
- Enrich and diversify public understanding of our stories through scholarship and research
- Assess our Narratives, History, and Collections through lens of DEAI
- Develop our collections and ensure high standards of stewardship
- Increase and enhance access to collections
Thrive
The museum has the facilities, resources and visibility to grow and implement this plan
- Grow the capacity and diversity of the team: staff, volunteers and board
- Sustain a governance model that supports the work of the museum
- Grow sound fiscal health
- Increase financial supporters and partners
- Grow Reputation



